Ely Cathedral goes orange to support world Alzheimer’s month - and here’s why they picked that particular colour
Ely Cathedral turned orange in support of Alzheimer’s Research UK’s #ShareTheOrange campaign The ‘#ShareTheOrange’ campaign highlights that physical diseases cause dementia, using an orange to symbolise the weight of matter lost in the brain as the condition develops. Picture; JAMES BILLINGS PHOTOGRAPHY - Credit: Archant
Alzheimer’s Research UK (ARUK) teamed up with Ely to illuminate the iconic Ely Cathedral in orange on Saturday to shine a light on their #ShareTheOrange dementia awareness campaign, as part of World Alzheimer’s month.
The momentous orange illumination of Ely Cathedral aimed to put a spotlight on dementia awareness and tackle the serious misconception that dementia is an inevitable part of ageing.
The #ShareTheOrange campaign uses an orange to symbolise the weight of matter lost in the brain as the condition develops, putting a spotlight on the fact dementia is caused by physical diseases. The damage to a brain with Alzheimer's can leave it weighing 140g less than a healthy one - about the weight of an orange
Alzheimer's Research UK's #ShareTheOrange campaign highlights that dementia is caused by physical diseases that can be tackled through research. For further information search #ShareTheOrange,
The Very Reverend Mark Bonney, Dean of Ely, said: "Ely Cathedral welcomes the opportunity to help raise awareness of this devastating disease which consumes the lives of both those living with Alzheimer's and their families and loved ones.
" Lighting the Octagon Tower orange for World Alzheimer's Day is a small gesture in support all those affected by this condition and the vital work being done by Alzheimer's Research UK to find a cure."
Alzheimer's Research UK is the UK's leading dementia research charity and last year pledged to commit a landmark £250m of funding towards pioneering medical research into the condition by 2025.
Most Read
- 1 Boys, 13 and 17 killed in horror BMW crash near A47 in Peterborough
- 2 'Normally unacceptable' barn demolition wins green light
- 3 Shoplifter who stole from store 10 times in five weeks handed CBO
- 4 Motorcyclist caught ‘speeding over 100mph’ past police near Ely
- 5 Ely Heroes winner, Alison, attends royal garden party after three-year wait
- 6 Man in his 40s suffers ‘life-changing injuries’ in major crash on A14
- 7 Pupils ensure 'Eel-izabeth' comes to life for Queen's Platinum Jubilee
- 8 New March station will 'help people to use petrol and diesel cars less'
- 9 'It's a gem of an untold story' - Ely author, Ellee shares new novel
- 10 REVEALED: The 'gang of five' who want Dr Nik Johnson gone
Over 850,000 people in the UK have dementia, and the condition has an economic impact in the UK of over £26bn a year - more than cancer and heart disease combined.