Ely Cathedral goes orange to support world Alzheimer’s month - and here’s why they picked that particular colour
- Credit: Archant
Alzheimer’s Research UK (ARUK) teamed up with Ely to illuminate the iconic Ely Cathedral in orange on Saturday to shine a light on their #ShareTheOrange dementia awareness campaign, as part of World Alzheimer’s month.
The momentous orange illumination of Ely Cathedral aimed to put a spotlight on dementia awareness and tackle the serious misconception that dementia is an inevitable part of ageing.
The #ShareTheOrange campaign uses an orange to symbolise the weight of matter lost in the brain as the condition develops, putting a spotlight on the fact dementia is caused by physical diseases. The damage to a brain with Alzheimer's can leave it weighing 140g less than a healthy one - about the weight of an orange
Alzheimer's Research UK's #ShareTheOrange campaign highlights that dementia is caused by physical diseases that can be tackled through research. For further information search #ShareTheOrange,
The Very Reverend Mark Bonney, Dean of Ely, said: "Ely Cathedral welcomes the opportunity to help raise awareness of this devastating disease which consumes the lives of both those living with Alzheimer's and their families and loved ones.
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" Lighting the Octagon Tower orange for World Alzheimer's Day is a small gesture in support all those affected by this condition and the vital work being done by Alzheimer's Research UK to find a cure."
Alzheimer's Research UK is the UK's leading dementia research charity and last year pledged to commit a landmark £250m of funding towards pioneering medical research into the condition by 2025.
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Over 850,000 people in the UK have dementia, and the condition has an economic impact in the UK of over £26bn a year - more than cancer and heart disease combined.