Shoppers at Tesco stores across Ely are being invited to put a little something extra in their basket to help people who find themselves in need this Christmas.
From tomorrow (November 29) to Saturday, December 1, more than 2,600 Tesco stores across the UK are taking part in the annual food collection.
It encourages shoppers to donate long-life foods to help charities FareShare and The Trussell Trust’s foodbank network give food and support to people who might otherwise go hungry this Christmas.
It is the 11th collection to have taken place, and Tesco is topping up the value of the food donated by the public by 20 per cent, providing additional funds to support the charities in their work this Christmas.
Volunteers in store will greet customers with a list of items most needed by the charities, with shoppers encouraged to pick up items to donate at the end of their shop.
Tesco UK & Ireland CEO Jason Tarry said: “Tesco Food Collection scheme is the UK’s biggest Christmas food collection, and at Tesco we are glad to be playing our part in helping people in need this Christmas.
“We know that the items that our customers donate can make a real difference to people who really need that little bit of extra help this year - whether it is a food parcel for someone at a time of crisis, or a hot meal which means that a vulnerable person does not feel lonely this Christmas.”
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