Shoppers to find a greener future is in the bag

PUBLISHED: 11:02 18 October 2007 | UPDATED: 12:57 04 May 2010

SHOPPERS in Ely are being encouraged to go green as part of a new experiment at Waitrose. A special green till will be available until October 21 for those who wish to reduce the use of single-trip carrier bags, and promote environmentally-friendly sh

SHOPPERS in Ely are being encouraged to 'go green' as part of a new experiment at Waitrose.

A special 'green' till will be available until October 21 for those who wish to reduce the use of single-trip carrier bags, and promote environmentally-friendly shopping.

Sarah Jackson, manager at Waitrose, said: "Customers in Ely will have a genuine pioneering role when it comes to shaping our green agenda as a business."

The special till, which will be dressed in green, will not provide customers with plastic bags, instead expecting them to bring their own bags, or to purchase a 'Bag for Life' from the store.

If successful, the trial could promote a potential 'bag-less' supermarket of the future.

"How customers react will help us determine realistic ways of making our business even greener," said Ms Jackson.

The trial is one of only three taking place across the country.

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