Olympic gold medallist Sally Gunnell is the guest speaker at a business conference in Ely next month.

She will address this year’s East Cambs Business Boost in its second year, an event created by East Cambs District Council and the Cambridgeshire chambers of commerce.

Sally is the only female British athlete to have held Olympic, world, European and Commonwealth titles concurrently.

She will tell local business leaders about her journey from sporting success to how she has applied it to her business.

Sally will cover topics such as the importance of wellbeing at home and in the workplace, as well as how to build resilience in day to day life.

The event will bring together over 200 local SMEs through networking, business exhibitions and seminars.

Sally said: “I’m very much looking forward to be speaking at this event. I work with organisations of all sizes applying techniques and experiences learned from the Olympic track to the board room.

“I have seen significant results between improved organisational health, performance and results, and my team and I aim to help businesses achieve their full potential through providing bespoke solutions.

“I am excited to be speaking about these solutions in East Cambridgeshire and meeting some local businesses on the day.”

Other speakers include Ash Read, the managing editor of the social media management platform Buffer, Mark Pinches, the head of coaching at Westfield Health and Caroline Robinson, the director of Sandler Training.

Martin Smith, business development manager at East Cambridgeshire District Council, said: “Bringing this event back for a second-year highlights just how important it is to invest in supporting local businesses in East Cambridgeshire.

“We constantly express how East Cambridgeshire is a nice place to live and work and it’s events like these that help us reiterate this message.

“We want all local businesses to do as well as possible and this is just one of the ways Enterprise East Cambridgeshire help create a buzz in the local business community.”

The event at The Hive Leisure Centre on Friday November 23, from 9.15am to 2pm, is sponsored by Ellgia Recycling, Grovemere Properties and Busy Bee Recruitment.

To register for a free ticket, or sign up as an exhibitor, visit www.eastcambsbusinessboost.co.uk