Amazon Haul new shopping service launches in UK beta trial

Amazon Haul offers products under £20, with the majority under £10. <i>(Image: Getty Images)</i>
Amazon Haul offers products under £20, with the majority under £10. (Image: Getty Images)
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Amazon bargain hunters will be able to pick up products for under £20 with its new service Haul, as the retail giant seeks to take on low-cost rivals such as Temu and Shein. 

It launched in the US last year. Now, it has a trial service of Haul across its shopping app for UK customers, and everything is under £20, with the majority under £10, Amazon has said.

It is only the second location where Amazon has launched the service, following the US. The service is initially being rolled out for beta testing to selected customers when they next update the shopping app, before it is rolled out for all customers over the coming week”.

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The service will also have free delivery on all orders worth over £15, while shoppers can receive an extra 5% off their order when spending more than £50.

However, orders through Haul will arrive in “two weeks or less”, indicating shoppers could face longer shipping times.

John Boumphrey, UK country manager of Amazon, says: “We are constantly working to provide the best possible shopping experience for customers, and this is another way to offer low prices on a wide selection of products.

“Now more than ever we know our customers are looking to save, and we’re excited to provide more options through the shopping app they already know and love.”


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The launch comes as Amazon seeks to battle the rapid growth of e-commerce rivals, which have seen sales soar in recent years.

In the US, the Haul platform became the centre of White House criticism following reports that Amazon planned to list tariff costs on the service.

Amazon later said it did would not detail the cost of the trade tariffs but that workers at Haul had briefly looked at itemising this on the platform but ultimately decided against the move.

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