The Latest toy craze to sweep America has arrived in Ely. Lollipop Animation in High Street Passage is one of the few shops in the UK to stock Munny, the do-it-yourself vinyl toy that has taken the states by storm. The seven-inch tall white vinyl figure

The Latest toy craze to sweep America has arrived in Ely.

Lollipop Animation in High Street Passage is one of the few shops in the UK to stock Munny, the do-it-yourself vinyl toy that has taken the states by storm.

The seven-inch tall white vinyl figure can be coloured and decorated with crayon, pens and pencils, and adults and children have been coming up with all manner of interesting and bizarre designs.

Will Marston, managing director of Lollipop Animation, said: "The whole idea of a do-it-yourself toy means that the possibilities are endless, the only limit being your imagination.

"It's this interactivity and creativity, combined with fun, which has made the Munny as popular with adults as it is with kids."

The toy has become a cult in America, where three dedicated Munny shows ran in New York, Los Angeles and San Francisco last year.

Recognised artists have also been taking part in the craze, with many of them contributing a customised Munny for charity auction.

To coincide with the launch of the Munny, Lollipop is inviting people to "show us your Munny", with the best designs earning a place in the gallery's hall of fame.

INFO: To take part, pick up your Munny at Lollipop Animation, 7a High Street Passage, Ely. To post your entry, hand in a picture of the completed Munny to the shop, or send it on-line at www.lollipopanimation.com.