Mums Being Encouraged To Breast Feed In Public in Fight Against Obesity
BREASTFEEDING mums are being encouraged to feed in public in a drive to reduce childhood obesity. East Cambs has been given a grant of £5,000 to fund awareness-raising among shopkeepers and café owners, to make breastfeeding socially acceptable in public
BREASTFEEDING mums are being encouraged to feed in public in a drive to reduce childhood obesity.
East Cambs has been given a grant of £5,000 to fund awareness-raising among shopkeepers and café owners, to make breastfeeding socially acceptable in public.
Isabel Thomas, who is co-ordinating the project for the Primary Care Trust, insisted there was a proven link between breastfeeding and future health in children.
"East Cambridgeshire was chosen because a high level of childhood obesity has been identified, and across Cambridgeshire we do have low levels of breastfeeding," she told the Ely Standard.
"Peer educators" - successful breastfeeding mothers - will encourage and support new mothers to feel confident while breastfeeding. The peer educators will be selected by health visitors, and a group meeting will then be funded from the grant - as well as paying for 'breast-feeding friendly' posters aimed at retailers.
"I used to work in London, and I vividly remember the reaction when I put up a poster in a West London Macdonalds," said Mrs Thomas. "In the Western world, we do not always think of breastfeeding in a public place as culturally acceptable, yet in Scandinavia, where they are very open about it, that is where we see the highest breastfeeding rates."
- 1 Mexican restaurant to open inside former Frankie & Benny's in Ely
- 2 Village road closing for five weeks for temporary barrier installation
- 3 Soham tribute to 'honest, funny, intelligent and understanding human being'
- 4 'A little talent very thinly spread' Mike Rouse, in his own words
- 5 Inferno BBQ to be occupied by sister company Forbidden Burger Co
- 6 Breakup and burglary! Couple's chaos after £101m win on Euromillions
- 7 Ex-soldier Rob on a mission to bring 'ideas and energy' to Ely
- 8 Mike Rouse, councillor, former mayor and historian, dies aged 82
- 9 Students ‘over the moon’ to receive letter from The Queen during project
- 10 Inclusivity at the heart of Dr Pip's goals ahead of Ely by-election
"On a more serious note, by breastfeeding for six months you are giving your child a healthy immune system," she added.
The scheme is to be expanded by January next year.