A Littleport woman won £200 worth of motorcycle shop vouchers after coming first in a photo competition run by Cambridgeshire Police.

Michelle Vinall bagged the vouchers after submitting a photo of her and her family to the #WhoseWorldAreYou competition.

Last month motorcyclists across the county were invited to take part in the campaign to encourage bikers and drivers to take extra care on the roads.

They were invited to submit pictures of themselves with the people they mean the world to.

Michelle said: “I’m delighted to have won the competition, as that picture is so special to us.”

Police and Crime Commissioner Jason Ablewhite, who was one of the judges, said: “There were some incredibly powerful photos to choose from however I felt Michelle’s photo epitomised the message behind the campaign: whenever you travel on your motorbike, you should be able to come back safely to the people that matter most.”

Casualty Reduction Inspector Chris Huggins, from Bedfordshire, Cambridgeshire and Hertfordshire (BCH) Road Policing Unit, said: “The competition was a great way to make all road users more aware of the vulnerability of bikers.

“We got lots of photos of motorcyclists with their family and friends, showing the person behind the helmet: they have names, personalities and families, just like car drivers.

“Drivers are reminded of the importance of watching out for riders and to always look carefully when pulling out at junctions, manoeuvring and changing lanes.

“Motorcyclists are among the most vulnerable road users and this is why it is so important they remain alert on the road and mindful of their own safety.

“We want the roads to be a safe place for everyone and ask that all road users help us to achieve this.”

Matt Staton, from the Cambridgeshire and Peterborough Road Safety Partnership, said: “We were very pleased to support this competition by providing the prize.

“We are committed to reducing the number of serious and fatal collisions on the county’s roads and I would urge everyone to play their part by looking out for one another.”

The winning image was selected from more than 100 entries, with the panel of judges looking for the photo that best delivered the message to bikers that to the world they’re just one person, but to one person they’re the world.