Local favourite The Old Hall, Ely has been shortlisted for national annual awards that celebrates the best independent hosts and hoteliers from across the UK

Ely Standard: The Old Hall, Ely, has been shortlisted for an award. Photo: The Old Hall, ElyThe Old Hall, Ely, has been shortlisted for an award. Photo: The Old Hall, Ely (Image: Archant)

The Old Hall Ely has been shortlisted for the Most Beautifully Presented Award at the eviivo Awards, Britain’s premier annual awards for the industry.

The eviivo Awards, now in their fourth year, celebrate the best of Britain’s world-class, and world-famous Bed and Breakfasts, guest houses, inns and small, independent hotels.

Recently announced, the eviivo Awards 2017 shortlist has seen The Old Hall, Ely, run by Alex Morbey, reach the final stages of the nomination process.

Ely Standard: The Old Hall, Ely, has been shortlisted for an award. Photo: The Old Hall, ElyThe Old Hall, Ely, has been shortlisted for an award. Photo: The Old Hall, Ely (Image: Archant)

Over the coming weeks, their application will be judged by a panel of industry experts before the winners are announced at the annual eviivo Awards dinner on 17th October 2017, taking place this year at the Café de Paris, London.

Today the UK Bed and Breakfast sector is a £2 billion market of owner-managed businesses. Along with the thousands of small independent hoteliers up and down the country, they make a huge contribution to the British economy and to their local communities.

Britain’s independent B&Bs, guesthouses and boutique hotels represent the pinnacle of British hospitality, providing some of UK’s most quirky and unique holiday experiences.

Ely Standard: The Old Hall, Ely, has been shortlisted for an award. Photo: The Old Hall, ElyThe Old Hall, Ely, has been shortlisted for an award. Photo: The Old Hall, Ely (Image: Archant)

With the British pound trading lower than it has for many years, B&Bs, Pubs with accommodation and boutique hotels are also an increasingly popular choice for international and domestic holiday-makers, seeking a truly British experience.

This trend toward staycations is echoed by analysis of booking data from more than 5,000 Bed and Breakfasts across the UK which has been carried out by eviivo, hosts of the awards and the leading online booking specialist for independent hotels and B&Bs.

The data indicates that forward bookings for the summer of 2017 are up 19.2% compared with the same period in 2016.

Ely Standard: The Old Hall, Ely, has been shortlisted for an award. Photo: The Old Hall, ElyThe Old Hall, Ely, has been shortlisted for an award. Photo: The Old Hall, Ely (Image: Archant)

Through their market leading technology, eviivo work closely with independent owners to help them compete on an equal footing with large hotel chains online and market their properties more effectively in the highly-competitive global marketplace.

Alex of The Old Hall Ely said: “At The Old Hall Ely we work so hard to give our guests a fantastic and unique experience.

“We are absolutely delighted to have that recognised through this shortlisting for the Most Beautifully Presented Award and just hope we are successful on the night.”.”

Ely Standard: The Old Hall, Ely, has been shortlisted for an award. Photo: The Old Hall, ElyThe Old Hall, Ely, has been shortlisted for an award. Photo: The Old Hall, Ely (Image: Archant)

Paul Saxby, Events Director at eviivo said: “The quality of the entrants to the eviivo Awards this year was once again extremely high.

“This Jacobean Manor House was originally renovated for use as a family home by Anthony and Alison Morbey, and as their children grew up the Bed and Breakfast was launched, with it now run by their daughter Alex.

“The interiors are designed in a Jacobean style with no expense spared in creating a homely feel with pure luxury fabrics and furnishings, and their website very much reflects this with fantastic imagery.”

Ely Standard: The Old Hall, Ely, has been shortlisted for an award. Photo: The Old Hall, ElyThe Old Hall, Ely, has been shortlisted for an award. Photo: The Old Hall, Ely (Image: Archant)

He added: “eviivo are proud to be working with many of the finest businesses in Britain’s vibrant hospitality sector. These are often small, family-run businesses that play a significant role in driving tourism and jobs to their local community.

“These devoted, independent hosts take immense pride in their service and our awards shine a light on many fine examples.

“Alongside traditional establishments, we see all types of accommodation, including converted castles, train carriages and Yurts. What unites all of our customers is their passion and tireless dedication to offering a fantastic guest experience.

Ely Standard: The Old Hall, Ely, has been shortlisted for an award. Photo: The Old Hall, ElyThe Old Hall, Ely, has been shortlisted for an award. Photo: The Old Hall, Ely (Image: Archant)

“Congratulations to all those shortlisted and we look forward to once again celebrating the very best in the industry at this year’s awards.”

The eviivo Awards takes place on the 17th October 2017 at the Café de Paris, London.

The Old Hall Ely is situated in Stuntney, Ely with 14 rooms available. For further information please see http://theoldhallely.co.uk/ .