Heat's on for cold callers

PUBLISHED: 11:37 06 December 2007 | UPDATED: 13:07 04 May 2010

NINE areas in East Cambridgeshire have had a No Cold Calling scheme introduced. The initiative is part of a crackdown by southern division officers, launched in 2002 by Cambridgeshire police and Trading Standards to help reduce distraction burglaries an

NINE areas in East Cambridgeshire have had a "No Cold Calling" scheme introduced.

The initiative is part of a crackdown by southern division officers, launched in 2002 by Cambridgeshire police and Trading Standards to help reduce distraction burglaries and rogue trading incidents across the county.

Last week, officers and representatives from Trading Standards placed "No Cold Calling" signs in areas previously targeted by criminals in Ely, Burwell, Fordham, Witchford, Haddenham and Stretham, warning cold callers they are not welcome.

Local residents were included in the decision-making process and general security tips were given out regarding dealing with callers in people's homes.

Rachel Carr, crime reduction officer at Cambridgeshire police, said: "The 'No Cold Calling' initiative is about warning elderly and vulnerable residents about the dangers of cold callers, and how to avoid them.

"We have already seen a noticeable difference in areas that have already adopted the scheme across East Cambridgeshire."

Cathy Inman, doorstep project manager for Trading Standards, said: "Elderly and more vulnerable residents may feel intimidated and distressed when callers arrive unexpectedly and attempt to sell them goods or services.

"We have found the scheme improves residents' confidence when dealing with callers at their home."

On Thursday, November 22, the scheme proved successful when an elderly resident from Haddenham living in a "No Cold Calling" zone turned away a suspicious caller selling Christmas cards.

The resident called police and the man has since been reported to Nottinghamshire police for not having a Pedlar's Certificate.

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