Shoppers can wake up to a better breakfast as part of a national roadshow that pulls into Ely Tesco’s.

A team of chefs will be serving up free breakfast samples on Thursday March 12 and Friday 13 from 9am to 5pm.

The Better Breakfast campaign aims to raise the importance of the morning meal.

Brian George, campaign founder, said: “Although breakfast is a huge market, consumption is now slipping and people are skipping what was once a staple meal.

“A combination of changing consumer lifestyles, perceived health awareness and changing shopping patterns are having the biggest effect in changing consumer attitudes.

“It’s time someone stuck up for our most beloved and important meal of the day.”