Soham’s new Asda supermarket opened its doors to customers for the first time this morning (Monday).

Ely Standard: New Asda store in Soham, official opening. Picture: Steve Williams.New Asda store in Soham, official opening. Picture: Steve Williams. (Image: Archant)

The retail giant purchased the former Budgens store from Soham businessman Jonathan James and had been busy during June re-fitting the Clay Street outlet.

To celebrate the re-opening, Asda encouraged nominations for a local hero to be chosen to be a VIP guest at the ribbon cutting.

Other guests who attended included East Cambridgeshire councillor Colin Fordham, Soham Village College’s George Price, Reverend Tim Alban Jones and Robert Barnes, from the Lisa Barnes Memorial Fund – who received a £100 donation.

There was also a bouncy castle and bouncy slide for kids to enjoy.

Stuart Clarke, new store manager at Asda Soham, said: “It’s an exciting time for Soham and this new development will help to boost the attractiveness of the town centre, as well as enabling residents in Soham to do their shopping locally, rather than having to travel to other areas.

“It is important for us to work and communicate with the local community and highlight our commitment to the town and we hope the new Asda Soham can become an important local facility for the local community to benefit from.”