ELY is to be a guinea pig for a county wide survey to find out how people travel-and feed into a to improve their everyday journeys.
The project is part of the county council’s transport strategy to encourage walking, cycling or use of public transport.
People will be asked to complete a doorstep questionnaire and everyone responding can choose to enter a prize draw to win a £100 shopping voucher.
Jeremy Smith, the council’s transport manager, said the project ultimately aims to help people plan “smarter” journeys.
“In places with busy transport routes, like Ely, this can help relieve traffic congestion which has a positive impact on businesses in the area.”
The project is being financed by a Government transport fund.
Mr Smith said it is aimed at ‘Getting Cambridgeshire to work’ and should improve the county’s potential for growth.
Better transport links can also help people to access important services or leisure facilities, he said.
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