I’m singing in the rain Just singing in the rain What a glorious feelin’ I’m happy again I’m laughing at clouds So dark up above The sun’s in my heart And I’m ready for love

Pride Ely is taking place on Saturday and among many companies supporting and promoting the event is city based Soopa Doopa.

The Ely based marketing and promotional products company has launched an exclusive range of Pride umbrellas in honour of the occasion.

These colourful brollies will be on sale throughout the day during the Pride events in Jubilee Gardens.

Soopa Doopa says they have managed orders and campaigns of all sizes including work for national brands and were delighted to lend their support to a local event.

Ely promotional and marketing company Soopa Doopa has created this spectacular and colourful umbrella exclusively for the Pride event in Ely on Saturday. PHOTO: Soopa Doopa (Image: Archant)

“We are here to help no matter the size of the enquiry, campaign, or event,” said a company spokesman.

A free day of Pride events kicks off at 10am to 5pm with a full programme at Jubilee Gardens.

Pride switches to the Riverside Bar & Kitchen in the evening for a 7pm to 2am ‘after party’.

Ely Cathedral will sport a Pride flag – a first – and there’s a full preview of events in our report on Page 22.

Ely promotional and marketing company Soopa Doopa has created this spectacular and colourful umbrella exclusively for the Pride event in Ely on Saturday. PHOTO: Soopa Doopa (Image: Archant)

“We are here to help no matter the size of the enquiry, campaign, or event,” said a company spokesman.