Ely farmer raises a glass to growing barley for beer
PUBLISHED: 16:32 10 July 2015
UNIQUECAPTURE LTD WWW.UNIQUECAPTURE.COM
Farmers in Cambridgeshire raised a glass to the role they are playing by growing barley for Budweiser.
Four Cambridgeshire farms joined 30 from across the country to celebrate the success of the programme.
These UK farmers are also part of AB InBev’s SmartBarley℠initiative, a tool that enables growers to measure their barley production against productivity and environmental performance and to compare production with other barley growers at local and global levels.
The farmers are working in partnership with Crisp Malting Group, Glencore Grain and Agrii on the program to produce malting barley, which will meet the specific needs for Budweiser.
Julian Palmer, of E Palmer and Sons, Ely, said: “We are really proud to be a part of the Budweiser family. The event was great fun and we are very much looking forward to continuing our work with AB InBev and farmers worldwide.”