Retailer welcome packs and city centre health checks are two ­initiatives that have helped strengthen Ely this year, according to the City Forum.

At a recent forum meeting, businesses, traders, councillors and council officers discussed progress made over the last six months.

While noting the success of the recent work, the group also looked at future ways of developing the city centre further.

This included potentially creating a brand for shopping in Ely, developing a shopping and entertainment guide as well as creating city wide promotions.

These ideas will be progressed over the next couple of months ahead of the next Forum meeting in the New Year.

Forum chairman Councillor Lis Every, the mayor of Ely, said: “It has been wonderful to see how by talking, listening and trusting each other, we have developed some amazing ideas such as the welcome pack and independent day campaigns – each has helped new and existing businesses.

“The success we have experienced is just the beginning. We are determined not to sit on our laurels – Ely is too special a city for that.

“This is why we are exploring ways of promoting Ely to the region and the country highlighting the great offers we have – from free car parking to wonderful independent shops.”