Ely Cathedral to celebrate the 12 days of Christmas with festive #ChristmasAtEly campaign

The #ChristmasAtEly videos include performances from the choir, choristers and interviews.

The #ChristmasAtEly videos include performances from the choir, choristers and interviews. - Credit: Archant

Ely Cathedral has launched a global social media campaign just in time for Christmas - #ChristmasAtEly.

Over the next twelve days the cathedral will be releasing especially produced video footage of their Choirs performing Christmas carols, interspersed with interviews with key people associated with the cathedral including the Bishop of Ely, and some of the boy choristers who are experiencing their first Christmas away from home to sing in Christmas day services.

The clips are free to watch and will be distributed via the Church of England, the BBC and social media.

The campaign is part of a co-ordinated strategy that is taking place across the Church of England called #JoyToTheWorld, which seeks to promote Christmas and encourage people to go and visit a church or attend a service in a church near them over the festive period.