East Cambridgeshire District Council and East Cambs Street Scene are supporting an initiative aimed at cleaning and keeping the streets of the district clean.

Working alongside the Chewing Gum Action Group, ECDC will be delivering the ‘Bin It Your Way’ campaign with the street scene team clearing chewing gum from the streets of the district.

The Chewing Gum Action Group was launched in 2003 responding to the need to change behaviour and reduce littered gum. The ‘Bin It Your Way’ campaign has been delivered successfully in the UK since 2013.

Councillor Julia Huffer, service delivery champion for waste services, said: “Looking after the district and keeping the streets clean is very important and something everyone should think about.”

The East Cambs Street Scene team will be using a street cleansing vehicle to aid their efforts of clearing gum off the streets.

There will also be an active social media campaign on the council’s Facebook and Twitter pages as well as supporting content from their recycling hero, Michael Recycle.

Visit www.twitter.com/EastCambs or www.chewinggumactiongroup.org.uk for more information.