East Cambs farm signs agreement with Budweiser

PUBLISHED: 12:18 15 December 2014 | UPDATED: 12:18 15 December 2014

Some of the farmers who will be working with Budweiser.

Some of the farmers who will be working with Budweiser.

Archant

A farm in Coveney has signed up to a new program that will see it reduce its environmental footprint whilst producing barley for global beer brand Budweiser.

E Palmer & Sons, of Manor Farm, will grow barley for Budweiser from January. They will also be part of the beer brewer’s SmartBarley initiative, a new tool that will enable farmers to compare their barley production to the production of other barley growers within their region as well as globally.

They will work in partnership with Crisp Malting Group, Glencore Grain and Agrii on a new program to produce malting barley which will seek to meet the specific needs for Budweiser while optimising productivity and reducing their environmental footprint.

SmartBarley was launched in 2014 to incorporate more than 1,900 barley growers across Argentina, Brazil, Canada, China, Mexico, Russia, the United States and Uruguay. This will be the first SmartBarley project in the UK.

Jennifer Anton, Budweiser UK marketing manager, said: “Budweiser has a significant role to play in working with our supply chain to protect the environment and we are very proud to be working together with farmers in Cambridgeshire to achieve our shared goals while brewing the famous Budweiser recipe.”

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