Stop smoking experts are urging smokers to stop the rot and quit cigarettes for good by calling Camquit, Cambridgeshire’s stop smoking service.

The call for smokers to take immediate action comes as part of a powerful campaign from Public Health England showing how cigarettes “rot” the body from the inside.

And the campaign includes a special message for those smoking roll ups, which warns that it is a misconception that they are safer than other cigarettes.

The use of roll-ups has increased significantly. In 1990, 18 per cent of male smokers and two per cent of female smokers said they smoked mainly hand-rolled cigarettes but by 2013 this had risen to 40 per cent for men and 23 per cent for women.

To help smokers who are thinking of quitting, Camquit, backed by Cambridgeshire County Council, has stop smoking clinics running throughout the county in GP surgeries, pharmacies, and community settings.

A new clinic has just opened at the Staploe Medical Centre, in Brewhouse Lane, Soham. It runs on Wednesday.

Cambridgeshire County Councillor Kilian Bourke, chairman of the health committee, said: “The cost to the public purse from ill health caused by smoking runs into billions of pounds. Our message is simple, give up tobacco and live a healthier and longer life.”

To contact Camquit call 0800 018 4304, e-mail: CAPCCG.camquit@nhs.net, or visit http://www.camquit.nhs.uk/referral-form/