The Donkey that made a big impact

SOHAM telemarketing company, Blue Donkey, came close to winning another award this week at the Technology for Marketing Awards ceremony at London s Grosvenor House Hotel in Park Lane. Blue Donkey entered the Best Use of Customer Relationship Management So

SOHAM telemarketing company, Blue Donkey, came close to winning another award this week at the Technology for Marketing Awards ceremony at London's Grosvenor House Hotel in Park Lane.

Blue Donkey entered the Best Use of Customer Relationship Management Software for the small-to-medium-sized enterprise category.

The judges, however, upgraded the entry to the corporate category - normally the preserve of companies with more than 500 employees.

This move demonstrated the judges' recognition of Blue Donkey's excellence but, inevitably, brought much stiffer competition in this section. Blue Donkey was one of four finalists alongside corporate heavy-weights Hewlett-Packard, Nike and Orange.

Sureya Landini, Blue Donkey's Managing Director commented; "Being shortlisted is clearly not as satisfying as winning, but nevertheless this is a significant achievement for us.

"These are national awards and important in the sector. Having gained international ISO accreditation at the end of 2006 and passed Investors In People with flying colours, this was the icing on the cake for us, paving the way to an exciting year ahead.