ELY menswear retailer James Cox has moved into new premises in the city’s High Street.

Ely Standard: The new shop frontThe new shop front (Image: Archant)

Ely Standard: The old James Cox store, in High StreetThe old James Cox store, in High Street (Image: Archant)

Faced with a staggering 55 per cent increase in rent, owner Andrew Cox decided to move his business across the road, into the unit formerly occupied by the Sue Ryder charity shop.

Mr Cox has expanded to offer more sizes and colours of his clothing and suit hire ranges in the new outlet, which was opened for the first time this week under its new name, James of Ely.

Mr Cox said he could not believe his luck when the shop opposite became available.

He said: “We are so pleased to have moved to the sunny side of the street. We will be able to stock everything we already do and add more colours, sizes and brands to our range.

“In particular we will have a larger shoe dept and suit dept and we will be adding men’s luggage, gifts and accessories.”

A new website www.jamesofely.co.uk will be launched in the coming days, giving customers a new means of shopping.