Ely business boosted by tips from a Dragon!
- Credit: Archant
Mother and daughter team Alicia Thornwaite and Joliette Sutherland - co-founders of a thriving hair and beauty company - travelled to Birmingham to meet TV Dragons’ Den star and entrepreneur, Theo Paphitis.
Back in June, the duo, from Ely, won Theo’s ‘Small Business Sunday’ award, a social media initiative set up by Theo in 2010.
Each week from the thousands of tweets he receives, six businesses are chosen.
That Sunday, the duo’s company, AfroDeity, captured Theo’s attention and he re-tweeted Alicia’s message to his 360,000 followers.
AfroDeity sells Caribbean inspired natural hair and skin products. Their goal is to help small farmers in the Caribbean and reinvigorate the declining agricultural industry by bringing natural healing hair and skin products to the UK.
You may also want to watch:
Alicia Thornthwaite said: “Being a Small Business Sunday winner means belonging to a special group of entrepreneurs handpicked personally by Theo. Theo has inspired us all. We are thrilled to have met him and look forward to all the upcoming opportunities he mentioned.”
For further information about Small Business Sunday please visit
- 1 Three arrests after suspected brothel discovered
- 2 City’s first Asian grocery store coming to market place
- 3 Fire crews tackling woodland blaze carried pump and equipment 200 metres
- 4 Popular food delivery service Deliveroo launches in city this week
- 5 Throwback to places and faces of Ely's past
- 6 Transformation of empty offices into luxury flats well under way
- 7 Restaurant launches bright pink ‘selfie areas’ ahead of reopening
- 8 Jail for man caught carrying meat cleaver in public after missing tools argument
- 9 Residents ‘left without a voice’ over anti-social car park behaviour
- 10 Person hit by train between Cambridge and Ely