Anglian Water has opened a pop-up shop in Newmarket in an attempt to help the public save money on their utility bills.

Ely Standard: Anglian Water staff spread the news about the pop-up shop opening to Newmarket residents. Photographer: Matthew PowerAnglian Water staff spread the news about the pop-up shop opening to Newmarket residents. Photographer: Matthew Power (Image: Archant)

The ‘Smarter Drop Shop’ is part of the company’s campaign which looks to save local people £120 a year on average using water-saving gadgets.

Anglian Water staff will offer water saving hacks, competitions, activities and games in the shop at 97 High Street until January 31.

Emma Staples of Anglian Water said: “We know that consumers are interested in the idea of saving water and are motivated by its potential to reduce household expenses.

Ely Standard: A Newmarket resident takes a Water Quiz in Anglian Waters Smarter Drop Shop. Photo: Matthew PowerA Newmarket resident takes a Water Quiz in Anglian Waters Smarter Drop Shop. Photo: Matthew Power (Image: Archant)

“However, it was important for us to help residents move from a place of interest to one of action and we think the face to face opportunity facilitated by our presence on the high street will be a key inspirer.

“The shop will also help us to better explain and showcase some really clever, new water saving tools which residents can be the first to try and start using today.”

Ely Standard: Meleena Walsh enjoys the photo booth at Anglia Water's pop-up shop in Newmarket. Photo: Matthew PowerMeleena Walsh enjoys the photo booth at Anglia Water's pop-up shop in Newmarket. Photo: Matthew Power (Image: Archant)