All action TV hero Mr T has jumped on board the publicity bus to help spread the word about coach firm Grey’s of Ely.

The A Team character, played by a lookalike, joins a new set of videos on the coach firm’s newly revamped website to help spread the word about the service they offer.

Three short videos show a tongue in cheek look at aspects of their business with Mr T stepping in to get involved.

Richard Grey, managing director of Grey’s of Ely, said: “We are very pleased to launch the latest iteration of our website, we have thought about our customers and brought a host of user features onto the home page and made the whole site more interactive for the user.”

In one video Mr T is seen looking confused at the comfort of the interior, which includes a TV screen and wifi, and says surely he must be on a plane.

He then says: “How come when I look out of the window all I can see is sky.”

To which Mr Grey drily replies: “We are in the Fens sir, this is a Grey’s of Ely Coach.”

CoachMarque and Guild of British Coach Operator member, Grey’s of Ely is into its 67th year and has won a host of awards including RouteOne Operator of Excellence 2012 and 2103 and Google’s Best of British Web in East Cambridgeshire business.

The firm operates a fleet of 30 vehicles from its purpose built site at Witchford near Ely.