Two retailers have partnered and opened a ‘Together with Morrisons’ store in Fordham. 

Morrisons has teamed up with independent retailer Fresh & Proper to launch the store under its brand. 

The 3,000sq ft shop has created 14 new jobs and offers customers a carefully tailored mix of Morrisons own brand products and branded favourites. 

As a fifth generation East Cambridgeshire business, Fresh & Proper is also keen to establish relationships with local suppliers to champion local produce and source those items directly. 

Ely Standard: The 3,000sq ft shop has created 14 new jobs and offers customers a carefully tailored mix of Morrisons own brand products and branded favourites. The 3,000sq ft shop has created 14 new jobs and offers customers a carefully tailored mix of Morrisons own brand products and branded favourites. (Image: Morrisons)

The ‘Together with Morrisons’ proposition is designed for independent store owners with established local brands and larger stores.   

The first 'Together with Morrisons' store opened in May 2022, in partnership with Warner’s and earlier this year Jempsons opened. 

Sales director for franchise & wholesale supply at Morrisons, Paul Dobson, said: "We’re delighted to be partnering with Fresh & Proper to open another 'Together with Morrisons' store. 

“We have worked closely with their team to ensure the Fordham community is getting a fantastic store with a mix of Morrisons own brand products and branded favourites and we look forward to adding local produce from local suppliers in due course." 

Ely Standard: Morrisons has partnered with independent retailer Fresh & Proper to launch the store under its brand. Morrisons has partnered with independent retailer Fresh & Proper to launch the store under its brand. (Image: Morrisons)

Managing Director of Fresh & Proper, Joshua James, said: “We’re proud and honoured to be partnering with Morrisons and opening our ‘Together with Morrisons’ stores in Fordham.  

“Our family has been running businesses in this area for over 200 years, including my father Jonathan’s first ever store and a farm shop located on my grandfather’s farm just three miles down the road from our new store.   

“We’re really excited to continue serving the local community and offering our customers access to a wide breadth of products.” 

Any independent retailers who would like to become a Morrisons franchise or wish to hear more about Morrisons wholesale should contact convenience@morrisonsplc.co.uk.    

Ely Standard: Managing Director of Fresh & Proper, Joshua James, outside the new store in Fordham.Managing Director of Fresh & Proper, Joshua James, outside the new store in Fordham. (Image: Morrisons)