I look for ‘market failures’ and devise credible solutions, says the man behind new Ely commute to work scheme

10:10 05 August 2014

Peter Dawe with one of the mini buses for Ely eCommuter. Picture: Steve Williams.

Peter Dawe with one of the mini buses for Ely eCommuter. Picture: Steve Williams.

Archant

Entrepreneur Peter Dawe is launching an Ely to Cambridge commuter service by giving away three minibuses to Ely Standard readers. He believes the Ely eCommuter system will replace a subsidised, unreliable, failing bus service.

“My particular type of entrepreneurship is that I look for “market failures” and devise credible solutions for them and seek to try them out to test and learn.

“Successes result in an improvement to the world. Past successful examples include the internet, European telecoms, homelessness, rural education and banking.

“Public transportation in the UK is one such failure. Bus services typically have to be subsidised and offer an unattractive service.

“As a result, many vehicles are over-capacity or shunned by their customers because of unreliability or comfort.

“I am using lessons learnt from my last venture in this sector, First Thumb Ltd.

“One possible problem with car sharing is that both drivers and potential passengers are reluctant to trust the informal nature of car sharing for a necessary journey.

“eCommuter addresses this by branding the vehicles involved in a similar way to how bus and taxi operators brand their vehicles. In addition we are offering a guaranteed minimum service using eCommuter-owned minibuses.

“Careful research of the legal framework means that the eCommuter service complies with insurance, tax and other legal requirements without the need for complex red tape and is scalable to a nationwide or even multinational service.

“A successful trial of the eCommuter service between Ely and Cambridge will be when we have sufficient eCommuter drivers and passengers providing a service that is sufficient for the subsidised bus service to be discontinued.”

• If you would like to be considered to drive a minibus, contact Ely Standard editor John Elworthy at john.elworthy@archant.co.uk or write to Ely Standard, Alexander House, Fore Hill, Ely, CB7 4AF.

Alternatively, you can contact Kieran Delaney, director and general manager of Dawe Cars Ltd, at kieran@dawe.co.uk

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Ely Standard visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Ely Standard staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Ely Standard account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

More news stories

The scene of the multi vehicle accident on the A14 by the Rougham Industrial Estate

Three motorists - including a man from Ely - who filmed the scene of a seven-vehicle crash which left a lorry driver in a critical condition have attended courses to avoid being fined.

11:38
Both cars were written off following this A10 crash near Stretham

A businessman who could have died in a serious collision on the A10 has urged the council to maintain roadside verges after he said overgrown vegetation and grass obstructed his view.

The Bishop of Ely, The Rt Rev Stephen Conway

The Bishop of Ely says the referendum vote surprised him and many “like myself are fearful of the unforeseen consequences of our decision”.

11:26
The sun will come out... when KD Academys Annie Jnr makes its way to The Maltings

KD Academy’s upcoming musical production of ‘Annie’ will sing its way to The Maltings stage next month.

Most read stories

Digital Edition

Image
Read the Ely Standard e-edition E-edition
HOT JOBS

Show Job Lists

Newsletter Sign Up