Ely company handles Wildlife Trust’s new recruitment campaign
PUBLISHED: 14:46 24 February 2014 | UPDATED: 14:47 24 February 2014
Ely marketing company, Emerald Frog Marketing, have been chosen to work with the Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire on their latest campaign.
The membership recruitment campaign, In our nature, highlights the challenges faced by the trust’s dedicated team of staff and volunteers working hard on essential conservation projects and reserve maintenance during the harsh winter months.
The campaign has included a direct mail and e-mail campaign written, designed and managed by Emerald Frog Marketing supported by video of some of the reserves staff and volunteers talking about what drives them in their work, whatever the weather. The campaign has integrated with the Wildlife Trust’s in-house social media marketing, telemarketing and public relations campaigns.
Cheriee Chater, of Emerald Frog, said: “We are delighted that the Wildlife Trust chose Emerald Frog Marketing to help them with their winter membership acquisition campaign.
“Wildlife marketing is an area that we are particularly enthusiastic about and it’s great to be working with an organisation who do so much to protect local wildlife and help increase supporter numbers for the vital work that they do.”
To find out more about the “In our nature” campaign,or to become a member of the Wildlife Trust for just £4 a month, visit http://www.wildlifebcn.org/in-our-nature