Children in the Fens learn about road safety as part of a new scheme in Cambridgeshire

14:16 19 March 2014

A new road safety scheme for youngsters is trialled in Cambridgeshire

A new road safety scheme for youngsters is trialled in Cambridgeshire


A road safety team is testing a new project in Cambridgeshire to reduce accidents involving young children.

Youngsters aged three to four in Fenland and Cambridge City are being invited to join The Children’s Traffic Club via their nursery or pre-school.

Activity packs containing books, DVD’s, cards and stickers are sent to the children’s homes throughout the year which help children and their family learn about road safety in a fun way.

Nurseries and pre-schools will also receive a pack to use in support of the scheme.

Bill Smith Senior Business Development Manager for the Children’s Traffic Club, said: “Over the years this award winning early years road safety education resource has delivered life-saving messages into over three million homes in the UK.

“We look forward to working in partnership with Cambridgeshire County Council’s road safety team to provide vital road safety information into the homes of families in Fenland and Cambridge City.

County Council Director of Public Health, Dr Liz Robin, added: “The Children’s Traffic Club is a great way to start getting across the road safety message to children of this age and it will give valuable lessons that will help keep children safe throughout their life.”


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